The event focused on a range of recycling solutions – particularly in relation to the disposal of waste generated by plastic bottles. Among the participants was HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani, President of Qatar Museums, who gave a keynote address and renewed her commitment to raising awareness of the importance of sustainability. Opening remarks were also made by Bodour al-Meer, the SC’s director of sustainability.
In addition, presentations were made by Ahmad al-Sada, Deputy Undersecretary, and Jawaher al-Sulaiti, Industrial Engineer, in a Qatari ministry; Dr. Talar Sahsuvaroglu, Sustainability and Environment Expert, SC; Cynthia Karam Messarra, Franchise Director for Public Affairs, Communications and Sustainability, Coca-Cola Middle East; and Mugurel Radulescu, waste management expert.
From the sustainability event
Later in the day, a workshop on plastic recycling was led by Orjan Lundberg, Sustainability and Environment Expert, SC. The workshop identified pathways to improved recycling, including recommendations on priority areas of standards, policies, technology, collection and awareness.
Al-Meer said. “Qatar 2022 has already played such an important role in acting as a catalyst for greater implementation of sustainable thinking and practices across the country. In many ways, we are setting new benchmarks for how major sporting events can leave a positive legacy for the environment – and plastic bottle recycling is at the heart of our efforts.
“With plastic representing a significant percentage of global waste, it’s important for us to take an event the size of the FIFA World Cup to act as a hub for the culture of recycling in the country and use that as an incentive. to develop this field and leave a positive legacy for future generations.
To learn more about the work being done to deliver a sustainable tournament, read the FIFA World Cup Qatar 2022 Sustainability Progress Report at https://publications.fifa.com/en/sustainability- report