At home, on the road, at work, in the hospital or even in orbit: Bosch is improving the lives of people from all walks of life with smart and connected solutions.
At the same time, the company is exploiting new areas of business through software, services and licenses.
“We are systematically digitizing our core business to increase the benefits for our customers. Going forward, our goal is to transform the sale of every digital product into service-based revenue as well, ”said Tanja Rückert, Bosch Group Chief Digital Officer, at CES, the world’s most influential tech event. takes place January 5-8 in Las Vegas.
To achieve this goal, Bosch is focusing on connecting IoT to AI – in other words, it connects the Internet of Things (IoT) to Artificial Intelligence (AI).
This creates a virtuous circle in which connected products provide information which, in turn, is processed through AI and incorporated into software updates for those products.
At the heart of this approach is the benefit to customers, as it allows users to be an integral part of the development process and allows solutions to be tailored precisely to their needs.
In addition, neither development nor value creation ends with the sale of products. “We believe that the combination of AI and IoT is the key to getting the most out of these two technologies for users,” says Rückert.
“In addition to allowing us to develop new business models, this approach helps us deliver better products and solutions that bring real added value to individuals and to society as a whole. ”
Bosch laid the groundwork for this a long time ago. From the new year, all classes of electronic products will be connectable. Sales of connected power tools, appliances and heating systems increased 50% in one year, from four million units in 2020 to more than six million in 2021.
With the Bosch Center for Artificial Intelligence (BCAI), the company has built a strong unit in the field of AI which has already contributed some 300 million euros to the result.
In addition, the company invests a total of more than four billion euros each year in its software expertise, including around three billion for the mobility activity.
To shape the future of software-defined mobility, Bosch will also consolidate application-independent software development activities into a single unit from mid-2022. In the future, under the umbrella of its subsidiary ETAS GmbH, the company will develop and sell basic vehicle software, middleware, cloud services and development tools for universal application.
Bosch is also rapidly advancing connected and automated driving. In the past five years, Bosch has generated around € 9 billion in sales from driver assistance systems and associated sensors alone.
The Bosch Tech Compass – a representative survey conducted in five countries and first shown at CES – shows what people around the world expect from new technologies.
According to the survey, the majority of respondents (72%) are convinced that technological progress makes the world a better place, for example as a key to the fight against climate change (76%). At the same time, four in five people believe that technology should be geared more to the great challenges of our time rather than to individual needs.
“At Bosch, we also believe that technology offers a wide range of benefits,” says Rückert. “When we talk about high tech, we’re not just talking about pushing the limits of what’s possible. We use technology as a means to improve the lives of people wherever they are.
An example of the benefits of AI and connectivity is the SoundSee sensor system. Since late 2019, he has been traveling through space to identify unusual sounds on the ISS, using AI algorithms to analyze and indicate when maintenance is needed.
Today, in collaboration with the nonprofit healthcare company Highmark in Pittsburgh, USA, Bosch is pursuing a completely down-to-earth application of this technology: studying how audio AI can be used as diagnostic tool in pediatric medicine.
Specifically, Bosch and Highmark are working to tailor the sensors in such a way that they can detect lung conditions such as asthma at an early stage, simply by listening to children’s breathing patterns.
Bosch’s new gas sensor – the first on the market to contain AI – serves to protect both humans and nature. Part of Dryad’s Silvanet Wildfire Sensor, it is basically a digital nose that helps detect forest fires at an early stage.
Dryad’s sensors are attached to trees, where they continuously monitor the local microclimate to detect the onset of fires – and to notify local authorities wirelessly, long before camera or satellite-based systems can. Not only can this protect against devastation by fire, it can also reduce global carbon emissions from forest fires.
A cheerful new Bosch campaign shows the solutions the company has developed to improve the little things in people’s daily lives. Entitled “High tech #LikeABosch – with many connected, intelligent, and sustainable solutions”, its protagonist takes viewers through his daily routine and uses several Bosch solutions, from smart glasses to an electric bicycle connected to a digital access pass to job. This makes her teenage son, who at the start of the clip said his mother was “old school,” seems quite out of touch .– TradeArabia News Service