Amazon Prime Day 2022 purchase statistics

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Finder surveyed 1,007 internet users in Australia for its Amazon Prime Day Shopping Report and found that it ranks second to last out of 10 countries surveyed. The percentage of respondents in Australia who said they would go shopping stands at 15%, well below the global average of 29%.

How will the sexes allocate their purchasing budgets?

Looking at gender, men in Australia are more likely to say they will shop than women, with 16% of men saying they will shop compared to 14% of women.

Young people are most likely to shop the sales

People aged 18-34 are the most likely to take advantage of Amazon’s shopping holiday, with 21% saying they will shop Prime Day sales.

The Philippines is leading the way for shoppers looking to strike a deal on Prime Day 2022, with 46% saying they would shop the sale. At the other end of the spectrum is New Zealand where just 11% said they would look for a deal on Amazon for Prime Day.

It’s no surprise that the Philippines leads in 4 out of 5 shopping categories, with 18% of survey respondents saying they will buy makeup and skincare, 15% will buy clothes and accessories , 13% will buy products for the home and 12% spend their money on gaming and tech gadgets like the Oculus or Xbox.

The only category where the Philippines did not top was consumer technology like smartwatches and Airpods, which were most popular with Mexican shoppers (11%).

While New Zealand came dead last for Prime Day shoppers overall, Australia actually had the lowest percentages for people buying sales in 4 out of 5 categories, the New Zealand with the lowest score for home products (2.8%).

Globally, makeup and skincare will top shopper lists, with an average of 32% of shoppers saying they are looking for a deal on cosmetics. Other popular shopping categories include clothing or accessories (31%) and home products (eg household items) at 28%.

How the sexes will shop

There is almost no difference in appetite for shopping between men and women, with an average of 30% of men saying they would shop globally, compared to 28% of women.

The largest gap in favor of men shopping is found in Mexico, where 46% of men said they would shop compared to 39% of women. On the other side of the coin is New Zealand where it’s skewed the other way with 13% of women saying they plan to shop the sale compared to 9% of men.

Young people around the world are most likely to take advantage of Prime Day discounts, with an average of 34% of people aged 18-34 being potential Prime Day shoppers.