Allied Telesis selects Soft Solutions for A/NZ distribution

Jason Gass (Soft Solutions)

Credit: provided

Allied Telesis has selected Soft Solutions to distribute its entire range of switches, access points, routers, firewalls and security and management software.

Soft Solutions already distributes a range of business continuity, managed services, cybersecurity and VoIP software. Allied Telesis’ new products complement the company’s other hardware offerings in VoIP and uninterrupted power.

“We’re expanding our base offering with more hardware options,” said Jason Gass, sales manager at Soft Solutions.

“It’s an exciting time, as we add Allied Telesis to our ongoing conversations with resellers. Our goal is to always meet the needs of our resellers. This time, it’s with top-notch network equipment.”

Allied Telesis expects continued growth and many opportunities in the New Zealand connectivity market.

“We offer premium enterprise network technology, designed and built in Japan,” said Wayne Pertzel, A/NZ Regional Manager at Allied Telesis. “We believe the partnership is a natural fit and will complement Soft Solutions’ current service offering and the existing partner community.

“The timing is even more relevant, given that we have our own supply chain and the number of companies affected due to technology availability issues and the flow effects of idle engineering resources.”

The announcement follows other recently signed distribution agreements and reflects Australia’s Bluechip IT’s investment in Soft Solutions in December 2021. The combined A/NZ group helps vendors expand geographic coverage while minimizing operational complexity, said Soft Solutions.

Other recent wins include UPS maker CyberPower and OpenText’s Carbonite + Webroot.

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Tags distributiondistributorsAllied Telesissoftware solutionsBlue Chip IT